As of 2016, over 60 percent of all internet searches are conducted using a mobile device, and over 50 percent of all U.S. adults own a smartphone. As mobile usage grows increasingly popular, so does the need for business brokers to better connect with their mobile audience.

Here are 5 ways to leverage mobile technology and bring your business to the next level.

1. Upgrade your website to be responsive. In case you haven’t heard, Google is now ranking mobile-friendly (responsive) websites higher in the search results than desktop sites. And with online usage via smartphone on the rise, your business could take a hit if your website isn’t responsive. A responsive website is flexible, fluid, and adapts to the size of the user’s screen. It provides an optimal viewing and interactive experience on a wide range of devices, including smartphones, tablets and desktops.
2. Send mobile-friendly responsive emails. Imagine you’ve just sent an important email to all your prospects in colorful HTML design, then they open it on their smartphone and can’t read it. Just like your website, your emails need to be responsively designed. Most popular email service providers, such as Constant Contact or MailChimp offer responsive templates. Nevertheless, you should always sample test your email on all desktop and mobile devices, as well as Gmail and Yahoo Mail, before sending it to anyone.
3. Use social media smartphone apps. Use your smartphone to keep up with your social media marketing. Download the Facebook, Twitter and LinkedIn apps to keep your profile active and up-to-date. Sharing photos, videos and news while on the go is a great way to engage your followers and stay connected.
4. Create text marketing campaigns. Ask your clients if they’d like to be alerted via text for the latest news and updates. Opt-in text (SMS) marketing is cost-effective and can be easily accomplished by using text message marketing software, such as EZ Texting or SUMOTEXT.
5. Create your own mobile app. Want to stand out from other business brokers? Create your own mobile app and make your business easily accessible from any mobile device. Websites such as appyie.com and appmakr.com allow you to create your own app with unique content apart from your other digital platforms.

Bizquest.com